Something I think anyone that writes or shoots news in this day and age should be reading. My opinion? Darwin said it best: Adapt or become extinct.
Sree Sreenivasan is a professor and Dean of Student Affairs at Columbia Journalism School and contributing editor at DNAinfo.com.

Ask a journalist about the state of the media and the answer you get may range from dire predictions about journalism’s imminent demise to cautious optimism. The doomsayers point to falling newspaper circulation, fragmenting TV audiences and the 18,000+ jobs lost in 2009. Sites like PaperCuts, which painstakingly tracked those job losses (and has already noted 815 losses for January of 2010), and Twitter feeds like TheMediaIsDying, help reinforce the notion that the American media is, well, dying.
For the optimists, this is an exciting time of great opportunities, with more media being created and consumed than ever before. Here’s part of what Joshua Micah Marshall, creator of Talking Points Memo, told the graduating class at Columbia Journalism School last year:
It’s the people who are entering the profession right now that are going to create the editorial models, the publishing models, the business models, that define journalism in the 21st century.
And that is something that’s exciting, it’s a challenge, which, in my mind, totally outweighs the bumps in the road, the instabilities, and the lack of security that journalists face today that maybe they didn’t 20 years ago.
Of course, no one knows for sure exactly where we are headed, but this seems like a time when preparing to deal with the changes ahead would be a good idea.
And that’s what Mashable did earlier this week with its fourth Mashable NextUp NYC, as part of Social Media Week. Held at the 92YTribeca — the hip, downtown version of the venerable 92nd Street Y of the Upper East Side (“free Wi-Fi” announces a chalkboard at the door) — the event attempted to look at the changing media landscape and the evolving role of journalists in it. When Mashable’s Adam Hirsch asked former contributor (and my student at Columbia J-school) Vadim Lavrusik to do a public conversation with me on the topic, we decided to bill it as “The Future Journalist: Thoughts from Two Generations.”
The Tra-digital Journalist
Once upon a time, I used to be a young, fresh-faced journalist of the future, so it horrifies me that I’ve turned into the voice of an older generation. But Vadim is an example of what it will take to succeed in the future: a balance between the traditional values and skills of journalism, and the digital skills and mindset that are so critical these days. My colleague, Sig Gissler, administrator of the Pulitzer Prizes, coined the term “tra-digital journalist” and it describes Vadim and so many other young journalists today (be sure to read his Mashable post on 8 Must-Have Traits for Tomorrow’s Journalist, which served as a backbone for our discussion).
The concept of the tra-digital journalist is among the many ideas we discussed and we’ve put together our slides below and also have a Twitcam live-streamed video of the conversation.